The hypodermic needle model is a theory that media products 'inject' ideas into passive consumers minds and doesn't allow them to have any control. A drawback of this theory is that not everyone is passive. We know this because people are different and enjoy different types of media. The gratifications model is the theory that we all have particular needs that we need the media to satisfy. Some of the uses of this theory are social interaction, personal identity and informing. A drawback of this theory is that you are very limited in what you can choose as the media might not have created what you want yet. I know this because you might have to create your own media to satisfy your needs.
Comments
Post a Comment